In my off line life I am a Banker and Brokerage Associate for a large national bank however I stumbled into finance as a means of job security to provide for my growing family. I am the mother of Tweens; one boy, one girl so I get the best of both adolescent worlds! One of my passions has always been the Arts. Any kind of Art, I love fine art, visual art, recreational art and just innovative ways of viewing the world. My focus while attending Pratt Institute was Advertising and Art Direction. I loved coming up with concepts for products that would alter the way you live your life, view your surroundings, and completely change your perception. Thus comes my love for all types of branding. The BRANDING of individuals, products, and client services. Even in banking we are told to “LIVE THE BRAND” so I came full circle to getting a dose of how our environment and the products and services we use shape us.
The BRAND theorem
the·o·rem [thee-er-uhm, theer-uhm]
noun
An idea, belief, method, or statement generally accepted as true or worthwhile without proof.
The Brand Theorem is my take on the products and services I use and how they affect me. Basically my open and honest opinion on #BRANDS. At times I may dabble into company thought process, demographics, target market and other interesting facts that determine why a product is being positioned a certain way. I think that consumer opinion has become the new advertising platform and I love being a part of that movement.
Thank you for visiting TheBRANDtheorem!
Laing
