<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Brand Theorem</title>
	<atom:link href="http://www.thebrandtheorem.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thebrandtheorem.com</link>
	<description>Giving you my dish on the brands we love and love to hate!</description>
	<lastBuildDate>Mon, 31 Dec 2012 07:00:33 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<item>
		<title>Happy New&#8230;Diet Resolution Week!</title>
		<link>http://www.thebrandtheorem.com/2012/12/31/happy-new-diet-resolution-week/</link>
		<comments>http://www.thebrandtheorem.com/2012/12/31/happy-new-diet-resolution-week/#comments</comments>
		<pubDate>Mon, 31 Dec 2012 07:00:03 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[LifeStyle]]></category>
		<category><![CDATA[Diet]]></category>
		<category><![CDATA[eating]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[healthy]]></category>
		<category><![CDATA[new year]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[resolution]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=885</guid>
		<description><![CDATA[Dieting is the number one New Years Resolution that we hear about every year. A lot of people have the desire to stay fit and eat healthier for the New Year! The sad part is we also hear about people who did the distance for about the first two months and then the resolution dies. [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.thebrandtheorem.com/?attachment_id=886" rel="attachment wp-att-886"><img class="aligncenter size-medium wp-image-886" alt="Diet Resolution Week " src="http://www.thebrandtheorem.com/wp-content/uploads/2012/12/IMG_6019-300x162.jpg" width="300" height="162" /></a></p>
<p>Dieting is the number one <em>New Years Resolution</em> that we hear about every year. A lot of people have the desire to stay fit and eat healthier for the New Year! The sad part is we also hear about people who did the distance for about the first two months and then the resolution dies.</p>
<p>January 1-7 is <strong>National Diet Resolution Week</strong>! It’s not about fasting or dropping massive pounds. This week is about the types of foods you choose to put on your plate &amp; staying active.</p>
<p>Now people that know me personally will say I have never been on a diet and have no need for it so I should probably shut up! But the fact is that you don’t have to be a larger person to want &amp; maintain a healthy lifestyle. There are so many categories of healthy that I am lacking in. In addition my son battles with childhood obesity and we walk this journey together everyday.</p>
<p>So in an effort to share what we have learned from the dieticians and nutritionist, and to embrace <strong>National Diet Resolution Week</strong> here are some steps that we have taken to change our eating habits.</p>
<p><strong>Make A Tangible Goal</strong></p>
<p>Nothing says disaster than an unrealistic goal. Goals should be measurable and rewarded in steps. In my case my baby needs to loose 12 pounds and reduce his Body Mass Index by his anniversary date. So we have one year to shed 12 pounds. You may think that’s easy but for someone who has a genetic disposition to be larger in size its not that easy. So every month when we visit the nutritionist we get a small token of “good job” like a sticker or maybe a small toy.  For an adult maybe a manicure or a movie would do the trick!</p>
<p><strong>Planning &amp; Practice Make Perfect</strong></p>
<p>Planning makes life and goal keeping a lot easer when you can pinpoint exactly what you are supposed to be purchasing from the grocery store and planning meals. It allows you to avoid all impulse purchases and hold yourself accountable if you stray from the plan.  We use Menu Planner to keep us on track.</p>
<p><strong>Change Your Plate Size</strong></p>
<p>So with the forward movement of eating healthy and the changing from a food pyramid to plate the size of the plate should change too! When I was growing up we always had the four-piece table setting and used the small plate for salad and the large plate for dinner. Then our parents would tell us that we couldn’t get up unless we ate all of our food. In a Caribbean household that plate is a hefty size.</p>
<p><a href="http://www.thebrandtheorem.com/?attachment_id=889" rel="attachment wp-att-889"><img class="aligncenter size-medium wp-image-889" alt="New Plate Size " src="http://www.thebrandtheorem.com/wp-content/uploads/2012/12/IMG_6022-300x224.jpg" width="300" height="224" /></a></p>
<p>I have since dropped the habits of my parents and we use small plates for everyone! We also practice waiting 20 minutes before getting up for seconds because that’s how long it takes the brain to recognize if you are full or not <em>(FACT)</em>.  During this time you can have great conversation sitting around the dinner table sans the TV.</p>
<p><strong>Pair Your Foods</strong></p>
<p>If you feel for a sweet treat know that everything is okay in moderation. Pair that sweet sugar or carb with a protein to counter act the spike in blood sugar. This is helpful for those prone to diabetes. So in my home we cut candy and soda but we still have some cookies lingering around that we may smear with peanut butter for a tasty bite while keeping our body in balance.</p>
<p><strong>Drink Water</strong></p>
<p>We all know this but very few of us successfully drink 8 glasses of water a day. All I can say is just try your best! Water is great for flushing the body of impurities and keeping us hydrated.  I have tried flavored water but don’t enjoy it so much. I have found one product that I fell in love with but can’t find in local markets called <a title="MASH" href="http://www.thebrandtheorem.com/?p=893" target="_blank"><em>MASH</em></a>. I would drink this all day and night if I could.</p>
<p><strong>Move That Body</strong></p>
<p>Keep active! Even 30 minutes a day of something truly simple can improve your energy level, circulation, endurance, stamina, and overall health. My son has committed to playing <em>Just Dance</em> or <em>Wii Fit</em> for an hour a day to attain his weight loss goals. It’s a video game; it’s fun and keeps him moving.  I have a simple trick of doing leg lifts while I brush my teeth. While I cook I may do arm circles or knee bends. Its small and simple but keeps me in motion.</p>
<p>I hope this motivates you to get past <strong>National Diet Resolution Week</strong> and stay consistent with your goals!</p>
<p><em>Happy New Year</em>!</p>
<p>&nbsp;</p>
<div class="shr-publisher-885"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/12/31/happy-new-diet-resolution-week/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boylan Bottling Co. I Need You To Step Up Your Game</title>
		<link>http://www.thebrandtheorem.com/2012/12/30/boylan-bottling-co-i-need-you-to-step-up-your-game/</link>
		<comments>http://www.thebrandtheorem.com/2012/12/30/boylan-bottling-co-i-need-you-to-step-up-your-game/#comments</comments>
		<pubDate>Mon, 31 Dec 2012 00:41:09 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Boylan]]></category>
		<category><![CDATA[Boylan Bottling Co]]></category>
		<category><![CDATA[Drink]]></category>
		<category><![CDATA[Flavored Water]]></category>
		<category><![CDATA[MASH]]></category>
		<category><![CDATA[natural]]></category>
		<category><![CDATA[Soda]]></category>
		<category><![CDATA[Water]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=893</guid>
		<description><![CDATA[&#160; Dear Boylan Bottling Co., Whenever I go to Dame&#8217;s Chicken And Waffles (celebrated gourmet chicken restaurant in Durham, NC) I order a Classy Hen with Mac n&#8217; Cheese, Collard Greens, and for my drink the best flavored water in the world a Pomegranate BlueBerry MASH. My issue with this is, visiting Dame&#8217;s which I [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p style="text-align: center;"><a href="http://www.thebrandtheorem.com/2012/12/30/boylan-bottling-co-i-need-you-to-step-up-your-game/mash/" rel="attachment wp-att-894"><img class="size-medium wp-image-894 aligncenter" alt="Mash" src="http://www.thebrandtheorem.com/wp-content/uploads/2012/12/Mash--300x162.jpg" width="300" height="162" /></a></p>
<p>&nbsp;</p>
<p>Dear <strong>Boylan Bottling Co.</strong>,</p>
<p>Whenever I go to <em>Dame&#8217;s Chicken And Waffles</em> (celebrated gourmet chicken restaurant in Durham, NC) I order a Classy Hen with Mac n&#8217; Cheese, Collard Greens, and for my drink the best flavored water in the world a Pomegranate BlueBerry <strong>MASH</strong>.</p>
<p>My issue with this is, visiting Dame&#8217;s which I love to do&#8230;is the only place that I can find MASH. What happens if I want to buy a case or two or three for the house? I&#8217;m SOL! I googled MASH a couple months ago and the <a href="http://www.drinkmash.com">website</a> said coming soon! Guess what&#8230;.it still says coming soon. So I researched the bottling company. Great!  It&#8217;s great to know that the Boylan brand is behind one of my favorite drinks because even though I have limited my soda intake I love their sodas. I love the ones infused with natural fruit flavors like Black Cherry, Orange, and Grape.  You know them as soon as you see the bottle! I can grab them from Harris Teeter or Food Lion.</p>
<p>I went to the <strong>Boylan Bottling Co.</strong> website and you have not updated your product listing to show <strong>MASH</strong>! I&#8217;m sadly disappointed.  Boylan has its roots in New Jersey since 1891 and  you state;</p>
<blockquote><p>Today the Boylan brand’s strongest following still resides near its birthplace around the New York Metro and MidAtlantic areas, but as Boylan follows the demand of its passionate fans, our sodas are now available in over twenty states and on three different continents. Today more people than ever have the chance to experience Boylan’s bold flavors and appreciate the way sodas can taste when they’re done right.</p></blockquote>
<p>Okay <strong>Boyland Bottling Co.</strong> I am there with you all the way, I&#8217;m a true supporter and fan so I am going to need you to bring <strong>MASH</strong> to the retail market and work on updating both websites! Because you have great products, the natural ingredients justify the cost, and you have built a great brand over the years that only improves so ummm let&#8217;s get to it! Please and thanks.</p>
<p>Sincerely</p>
<p>MASH Lover Laing</p>
<div class="shr-publisher-893"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/12/30/boylan-bottling-co-i-need-you-to-step-up-your-game/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Answer To Instagram Is&#8230;</title>
		<link>http://www.thebrandtheorem.com/2012/12/20/the-answer-to-instagram-is/</link>
		<comments>http://www.thebrandtheorem.com/2012/12/20/the-answer-to-instagram-is/#comments</comments>
		<pubDate>Fri, 21 Dec 2012 02:42:11 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Nik]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Snapseed]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=854</guid>
		<description><![CDATA[Everyone hurry run and delete your Instagram accounts! This was the mind set last week when Instagram announced their updated Privacy Policy &#38; Terms of Service agreements. PANIC spread like a wild fire over scorned photo-grammers who covet the ability to use the service and remain stars in their own right without corporate abuse. I [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Everyone hurry run and delete your <strong>Instagram</strong> accounts! This was the mind set last week when Instagram announced their updated Privacy Policy &amp; Terms of Service agreements. PANIC spread like a wild fire over scorned photo-grammers who covet the ability to use the service and remain stars in their own right without corporate abuse.</p>
<p>I personally am not sure which transgression was worse the fact that <strong>Instagram</strong> took away my right to choose if I wanted to participate in allowing advertising companies to use my photos or that they were not willing to compensate me for the usage of my images.  Either way they should have inserted an opt in- or opt out button somewhere.</p>
<p><img class="alignright size-medium wp-image-861" alt="Snapseed" src="http://www.thebrandtheorem.com/wp-content/uploads/2012/12/2012-12-20-20.39.34-300x199.png" width="300" height="199" />So I took to the internet to find a solution to my photo sharing issues. I sought out an application that would allow me to share my food, latest pedicure, and cute dog faces without trying to sell my fabulous-ness.</p>
<p>After scowling the ends of the digital earth I happened upon the greatest google+ conversation ever. It is not new news that <strong>Google</strong> recently purchased <em>Nik Software</em> the developer of Snapseed. If comparing apples to apples then <strong>Google&#8217;s</strong> photo application Snapseed is the same as Facebook&#8217;s acquisition of Instagram.</p>
<p><a href="http://www.thebrandtheorem.com/2012/12/20/the-answer-to-instagram-is/img_5915/" rel="attachment wp-att-857"><img class="alignleft size-medium wp-image-857" alt="Snapseed Sharing Interface" src="http://www.thebrandtheorem.com/wp-content/uploads/2012/12/IMG_5915-200x300.png" width="200" height="300" /></a>So Snapseed is my new photo editing quick sharing application. For all you Instagram lovers <strong>Snapseed</strong> is FREE and ad free (for the moment) it has all kinds of filters and accessories to make your photo genius shine! The bonus to all of this is that unlike Instagram Snapseed’s functionality allows you to share with Twitter, Facebook, and Google+. So if you were lacking in your google activities now’s that chance to increase your influence, klout, peer index and whatever other analytic formulas are required to be on top! Oh don’t let me forget that with <strong>Snapseed</strong> you don’t have the social pressure of following and being followed. No ratios to worry about! Just sharing great moments in your journey.</p>
<p>The interface is very nice and the functions go beyond Instagrams 19 filters. <strong>Snapseed</strong> was designed for, pardon my usage of the word but &#8220;REAL&#8221; photographers as a great photo editing tool.</p>
<p>So after all this <strong>Instagram</strong> decided to take a moment to revise the wording of their Privacy Policy &amp; Terms of Service agreements, stating that the legal language in the document allowed for interpretation that was not the company’s intention. With that said I am not deleting Instagram but I am showing my love to <strong>Google</strong> and I can’t wait to see how they revamp this application (which  is not needed). I am going to turn my pedicure photos into art cause I have crossed over and am perpetrating  as a real photographer.</p>
<p>&nbsp;</p>
<div class="shr-publisher-854"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/12/20/the-answer-to-instagram-is/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Simply Dressed by Marzetti: Dressings That Make A Bold Statement Thru Bold Taste</title>
		<link>http://www.thebrandtheorem.com/2012/11/11/simply-dressed-by-marzetti-dressings-that-make-a-bold-statement-thru-bold-taste/</link>
		<comments>http://www.thebrandtheorem.com/2012/11/11/simply-dressed-by-marzetti-dressings-that-make-a-bold-statement-thru-bold-taste/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 01:50:35 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Recipes]]></category>
		<category><![CDATA[Bold]]></category>
		<category><![CDATA[Dressings]]></category>
		<category><![CDATA[Flavor]]></category>
		<category><![CDATA[Marinades]]></category>
		<category><![CDATA[Marzetti]]></category>
		<category><![CDATA[Salad]]></category>
		<category><![CDATA[Simply Dressed]]></category>
		<category><![CDATA[Taste]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=838</guid>
		<description><![CDATA[I had the opportunity to host a Marzetti Simply Dressed tasting party through House Party. What a pleasurable eating experience! The Marzetti Simply Dressed dressings had such a bold taste, and the variety of flavors go from main stream to exotic. My guests took delight in making salad creations and paring them with the dressings. [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><center><iframe src="http://www.youtube.com/embed/zIQcQoytj-g" frameborder="0" width="640" height="360"></iframe><center></center></center>I had the opportunity to host a <strong>Marzetti Simply Dressed</strong> tasting party through <a title="House Party " href="http://houseparty.com" target="_blank">House Party</a>. What a pleasurable eating experience! The <strong>Marzetti Simply Dressed</strong> dressings had such a bold taste, and the variety of flavors go from main stream to exotic. My guests took delight in making salad creations and paring them with the dressings. <strong>Marzetti Simply Dressed</strong> dressings are all natural, made with extra virgin olive oil, canola oil, and sea salt. The bold flavors come from natural fruit juices, vegetables, and spices. At my party we tasted the Ginger Sesame, Champagne, Balsamic, Ranch, Pomegranate, Strawberry Poppy Seed, and Cesar.</p>
<p><strong>Marzetti</strong> says that they excluded all that bad stuff (<em>preservatives, trans fat, high fructose corn syrup, MSG and artificial flavors</em>) to give you a clean all natural bold taste. As <em>Jen</em> of <a title="Jael Custom Designs" href="http://jaelcustomdesigns.com" target="_blank">Jael Custom Designs</a> says the flavor is &#8220;<em><strong>orgasmic</strong></em>&#8220;. Now that&#8217;s a must have salad! Bonus all the flavors with the exception of the Ginger Sesame are Gluten Free! These dressing can do more that just cover a salad, the Ginger Sesame and I made a date with some chicken that night and it was good!</p>
<p><strong>Simply Dress</strong> your salad, marinades, or any other creation you can come up with for a bold all natural taste with <strong>Marzetti Simply Dressed</strong>!</p>
<p>Eat healthy and enjoy!</p>
<div class="shr-publisher-838"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/11/11/simply-dressed-by-marzetti-dressings-that-make-a-bold-statement-thru-bold-taste/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>What I HOPE To Accomplish At Blogalicious 2012</title>
		<link>http://www.thebrandtheorem.com/2012/09/28/what-i-hope-to-accomplish-at-blogalicious-2012/</link>
		<comments>http://www.thebrandtheorem.com/2012/09/28/what-i-hope-to-accomplish-at-blogalicious-2012/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 16:24:46 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Blog Conferences]]></category>
		<category><![CDATA[blog conference]]></category>
		<category><![CDATA[blogalicious12]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[Las Vegas]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=808</guid>
		<description><![CDATA[This will be my first time attending Blogalicious. And my second major blog conference. Call me terrible (or another name) but I&#8217;m truly glad to see like minded bloggers that look like me. I know that sounds bad but it&#8217;s reality. I truly enjoyed my last conference but added diversity = additional comfort. So with [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/image2.jpg"><img class="aligncenter size-full wp-image-812" title="Blogalicious 2012 Las Vegas " src="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/image2.jpg" alt="" width="125" height="125" /></a>This will be my first time attending Blogalicious. And my second major blog conference. Call me terrible (or another name) but I&#8217;m truly glad to see like minded bloggers that look like me. I know that sounds bad but it&#8217;s reality. I truly enjoyed my last conference but added diversity = additional comfort.</p>
<div></div>
<div>So with the entrance of Jen-tober (@jaeldesignsinc) exit of Laing-tember  (me) we are celebrating birthday&#8217;s in Las Vegas in addition to attending a fabulous conference!</div>
<div></div>
<div>I vow to walk with my head up and say hi to everyone and anyone! Some may think I&#8217;m crazy but I&#8217;ve actually been practicing my southern hospitality back at home in DURM (Durham, NC) as well. I&#8217;m trying to shed my authentic NY MTA attitude.</p>
<div></div>
<div>Absorb any and all information!</p>
<div></div>
<div>Meet my twitter crushes! (I wont disclose names for fear of avoidance) I promise I won&#8217;t stalk you&#8230;no really I promise.</p>
<div></div>
<div>Shake the hand of any man attending this conference. That is always a major missing link at events in this female dominated industry.</p>
<div></div>
<div>There&#8217;s no such thing as a dumb question so I plan on asking whatever comes to mind. (Prior to any consumption of the spirits)</p>
<div></div>
<div>Be taken seriously despite my delivery&#8230;</p>
<div></div>
<div>Do at least three things that I have never done: WIN something/ anything, KISS Elvis, take home some red dirt! (If you see me playing in the dirt I have a purpose)</p>
<div></div>
<div>Last but never least GROW!</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="shr-publisher-808"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/09/28/what-i-hope-to-accomplish-at-blogalicious-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Delta Flight to Blogalicious was AWESOME!</title>
		<link>http://www.thebrandtheorem.com/2012/09/28/my-delta-flight-to-blogalicious-was-awesome/</link>
		<comments>http://www.thebrandtheorem.com/2012/09/28/my-delta-flight-to-blogalicious-was-awesome/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 15:04:12 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[blogalicious12]]></category>
		<category><![CDATA[delta]]></category>
		<category><![CDATA[flying]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=800</guid>
		<description><![CDATA[It&#8217;s been a while since I flew and from my experience I will never go back to the old way of traveling. Delta made this the most comfortable simplest effortless flight I have ever taken. First I downloaded the delta app for iPhone to view my itinerary. The app allowed me to sync my itinerary to [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/image.jpg"><img class="aligncenter size-medium wp-image-803" title="My Delta Boarding Pass" src="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/image-200x300.jpg" alt="" width="200" height="300" /></a>It&#8217;s been a while since I flew and from my experience I will never go back to the old way of traveling. <strong>Delta</strong> made this the most comfortable simplest effortless flight I have ever taken. First I downloaded the delta app for <em>iPhone</em> to view my itinerary. The app allowed me to sync my itinerary to <em>iCal</em>. It sent me a reminder to check in the night before, even if I had baggage (which I didn&#8217;t). I still can&#8217;t  escape that $25 bag fee&#8230;.but that&#8217;s another rant.</p>
<div></div>
<div>Upon arrival to the airport I was able to go straight to the gate with my virtual boarding pass. The boarding pass was an #AWESOME <strong>QR code</strong>that had all my credentials in it. They even had a separate line for people scanning-in electronically. *BOOM!* How&#8217;s that for service!</p>
<div></div>
<div>
<p>On flight <strong>Delta</strong> provides free wi-fi for enabled devices. Let me say it one more time it&#8217;s FREE sans the $10 fee FREE! I officially love <strong>Delta</strong>!</p>
<div></div>
<div>
<p>So food is no longer included in any domestic airline flight the industry buried that idea long ago, but we all remember back in <em>them</em> days! They did provide complimentary snacks, salty peanuts and pop! I do enjoy that you can order an alcoholic beverage of your choice for a nominal fee! I didn&#8217;t partake of the spirits but the option is always appreciated.</p>
<div></div>
<div>
<p>All in all, if I can continue to get good prices for <strong>Delta</strong> flights this is the way to fly, tech savvy!</p>
</div>
</div>
</div>
</div>
<div class="shr-publisher-800"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/09/28/my-delta-flight-to-blogalicious-was-awesome/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Girls Made Their Own Bikes At The ReCYCLEry</title>
		<link>http://www.thebrandtheorem.com/2012/09/26/my-girls-made-their-own-bikes-at-the-recyclery/</link>
		<comments>http://www.thebrandtheorem.com/2012/09/26/my-girls-made-their-own-bikes-at-the-recyclery/#comments</comments>
		<pubDate>Wed, 26 Sep 2012 04:45:06 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bikes]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[recyclery]]></category>
		<category><![CDATA[recyclery nc]]></category>
		<category><![CDATA[ride]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=753</guid>
		<description><![CDATA[&#160; I was introduced to the ReCYCLEry NC by one of my best divas Dionne aka @LoisLaneNC. She is a bike enthusiast and marathon trained cyclist. The mere invitation to go on a bike ride with her is intimidating. My bike rides maybe 10 minutes of straight lines up and down the sidewalk, @LoisLaneNC rides like [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>&nbsp;</p>
<p><a href="http://www.thebrandtheorem.com/wp-content/uploads/2012/08/images.jpeg"><img class="alignright size-full wp-image-755" title="images" src="http://www.thebrandtheorem.com/wp-content/uploads/2012/08/images.jpeg" alt="" width="212" height="237" /></a>I was introduced to the <strong>ReCYCLEry NC</strong> by one of my best divas Dionne aka <a href="http://twitter.com/LoisLaneNC">@LoisLaneNC</a>. She is a bike enthusiast and marathon trained cyclist. The mere invitation to go on a bike ride with her is intimidating. My <strong>bike</strong> rides maybe 10 minutes of straight lines up and down the sidewalk, <a href="http://twitter.com/LoisLaneNC">@LoisLaneNC</a> rides like she&#8217;s on a mission to rack up miles and minutes up hills, down hills, nature trails, you name it she can do it!</p>
<p>One day we got into a conversation about my daughter&#8217;s bike being stolen and I how never replaced it. She clutched her pearls at the thought of a child without a bike and introduced me and my girls (daughter &amp; niece) to <a href="http://recyclery.org">the ReCYCLEry</a>. There I met one of the founders of the <strong>ReCYCLEry NC</strong>, <strong><em>Rich Giorgi</em></strong> who walked the girls step by step on how to make &amp; care for a bike, <strong>BIKING:101</strong>.</p>
<p>The girls were able to choose their bike frames from an assortment of donated bikes some in need of a little TLC others in dire need of full make over. They were fitted based on height and potential development. I know that sounds a bit much for just getting a <strong>bike</strong> but there is a true science to choosing a bike beyond the realm of the avid rider.</p>
<p><strong><em>Rich</em></strong> is such an inspiration to these girls. He had them select a good frame, choose parts based on their body type and taught them how to replace the inner tubing of the <strong>bike</strong> tires. They were fixing chain links and replacing all kinds of nuts and bolts. I was truly impressed.</p>
<p>What an awesome opportunity to make your own bike and learn all the dynamics of what goes into making a bike, how to fix it and just the enjoyment of accomplishing something on your own. My daughter now rides her bike everyday after school and when my niece comes over they ride together all around the community. I have to dedicate some time to go in and show my appreciation for such a wonderful gift. As for the girls, next up&#8230;hitting the trails!</p>
<p>The ReCYCLEry is a non-profit organization that teaches bicycle repair and maintenance using a learn and earn approach, the ReCYCLEry accepts monetary donations as well as bike donations please <a href="http://recyclery.org/index.php?option=com_content&amp;view=article&amp;id=9&amp;Itemid=1" class="broken_link">click here</a> for additional information. Remember RIDE YOUR BIKE!</p>
<div class="shr-publisher-753"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/09/26/my-girls-made-their-own-bikes-at-the-recyclery/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Walking To End Alzheimers: Remaining When Memories Are Fading</title>
		<link>http://www.thebrandtheorem.com/2012/09/17/walking-to-end-alzheimers-remaining-when-memories-are-fading/</link>
		<comments>http://www.thebrandtheorem.com/2012/09/17/walking-to-end-alzheimers-remaining-when-memories-are-fading/#comments</comments>
		<pubDate>Tue, 18 Sep 2012 03:34:37 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[alzheimer's]]></category>
		<category><![CDATA[Alzheimer's Association]]></category>
		<category><![CDATA[Durham Bulls Athletic Park]]></category>
		<category><![CDATA[END Alzheimer's]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[walk]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=769</guid>
		<description><![CDATA[On September 15th I had the pleasure of walking to End Alzheimer&#8217;s with the Hendrick Family. It was a sunny morning, nice breeze, not too hot, a great day for a walk. As I approached the Durham Bulls Athletic Park everything before me was a sea of purple and white, the colors for supporters who [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/IMG_5256.jpg"><img class="alignleft  wp-image-774" title="Shadow Image " src="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/IMG_5256-224x300.jpg" alt="" width="141" height="189" /></a></p>
<p>On September 15th I had the pleasure of walking to <strong>End Alzheimer&#8217;s</strong> with the <strong>Hendrick Family</strong>. It was a sunny morning, nice breeze, not too hot, a great day for a walk. As I approached the Durham Bulls Athletic Park everything before me was a sea of purple and white, the colors for supporters who want to <strong>End Alzheimer&#8217;s</strong>. My kids kept asking me why I was power walking, &#8220;If you&#8217;re gonna walk that fast the entire time then I&#8217;m not walking with you&#8221;. I wasn&#8217;t power walking I was just truly excited to see my extended family and to hear <strong>David Hendrick</strong> be honored. I support many causes but the dearest to me are the ones in which I have witnessed. It&#8217;s human nature to feel a connection and naturally build a different kind of appreciation for the struggle.</p>
<p>After I was situated with registration I began looking for the Hendricks. They were all seated in the front of the stadium by the podium. As I listened to the narrator read  a speech from <strong>David Hendrick</strong> my heart swelled with emotion. (You know that kind of choked up feeling when you want to cry but don&#8217;t want everyone around to see you so you start swallowing really hard.) Then I took a good look around and stared in the faces of many older men and women who suffer with this debilitating disease. Some were enjoying the day while you could see in the eyes of others, they were lost.</p>
<p>In his speech <strong>David Hendrick</strong> said, <em>&#8220;There was a time when I took care of EVERYTHING and EVERYONE.  Now EVERYONE is taking care of EVERYTHING for me. I was diagnosed with Alzheimer’s in the summer of 2007 – right before my 65<sup>th</sup> birthday. It was a shock, but I had known for a while that something was “NOT RIGHT” with me. Alzheimer’s has taken away my ability to drive, take care of my lawn and sing on the choir.  I can no longer help with my grandchildren or help my wife with day to day chores around the house. I get lost in conversations.  I get lost in my own home. Alzheimer’s is a runaway thief that needs to be stopped in its tracks.  Not only has it robbed me, but it has robbed my family of the man I would still be if it hadn&#8217;t entered our lives&#8221;.</em></p>
<p>Hearing these words makes me fear the unknown. <strong>Alzheimer&#8217;s</strong> does not discriminate, does not come with a warning label, or make an appointment. When it attacks it impacts everyone around you and changes lives forever. Please take some time out to visit the <a href="http://www.alz.org" target="_blank">Alzheimer&#8217;s Association</a> website to learn more about this disease and show support for <strong>Team David, </strong><a title="Donation Page for Team David " href="http://act.alz.org/site/TR/Walk/NC-EasternNorthCarolina?team_id=61749&amp;pg=team&amp;fr_id=1600">click here<strong> </strong></a>.  Also join a walk in your community to raise awareness and funds to <strong>END Alzheimer&#8217;s</strong>.</p>
<div id="attachment_772" class="wp-caption alignleft" style="width: 160px"><a href="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/IMG_5270.jpg"><img class="size-thumbnail wp-image-772" title="Mr. &amp; Mrs. David Hendricks" src="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/IMG_5270-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">Crossing the finish line!</p></div>
<div id="attachment_773" class="wp-caption alignleft" style="width: 160px"><a href="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/IMG_5272.jpg"><img class="size-thumbnail wp-image-773" title="David &amp; daughter Tonya " src="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/IMG_5272-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">Getting A Squeeze From Dad At The Finish Line</p></div>
<div id="attachment_771" class="wp-caption alignleft" style="width: 160px"><a href="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/IMG_5259.jpg"><img class="size-thumbnail wp-image-771" title="Team David " src="http://www.thebrandtheorem.com/wp-content/uploads/2012/09/IMG_5259-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">Rally Up Team David #Love&amp;Support</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Helpful Links:</p>
<p><a href="http://www.alz.org/alzheimers_disease_what_is_alzheimers.asp" target="_blank">What Is Alzheimer&#8217;s?</a></p>
<p><a href="http://www.alz.org/alzheimers_disease_know_the_10_signs.asp" target="_blank">Know The 10 Signs</a></p>
<p><a href="http://www.alz.org/join_the_cause_join_the_cause.asp" target="_blank">Join The Cause</a></p>
<p>&nbsp;</p>
<div class="shr-publisher-769"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/09/17/walking-to-end-alzheimers-remaining-when-memories-are-fading/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ubisoft Builds Bonds At The 2012 Type A Parent Conference (XBOX &amp; Wii Game Pack Giveaway)</title>
		<link>http://www.thebrandtheorem.com/2012/08/18/ubisoft-builds-bonds-at-the-2012-type-a-parent-conference-xbox-wii-game-pack-giveaway/</link>
		<comments>http://www.thebrandtheorem.com/2012/08/18/ubisoft-builds-bonds-at-the-2012-type-a-parent-conference-xbox-wii-game-pack-giveaway/#comments</comments>
		<pubDate>Sat, 18 Aug 2012 12:42:33 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Blog Conferences]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Family Games]]></category>
		<category><![CDATA[Game Night]]></category>
		<category><![CDATA[Giveaway]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[Type A Con]]></category>
		<category><![CDATA[ubisoft]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[XBOX]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=674</guid>
		<description><![CDATA[&#160; Who says you need alcohol to have a good time? (don&#8217;t pay attention to the champagne flute in my hand) Just get a ball room full of bloggers together and throw a video game on the projector screen! Just Dance 3 by Ubisoft was the social ice breaker after a day of intense speakers and sessions [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>&nbsp;</p>
<p><a href="http://www.thebrandtheorem.com/wp-content/uploads/2012/08/IMG_4815.jpg"><img class="aligncenter size-medium wp-image-739" title="IMG_4815" src="http://www.thebrandtheorem.com/wp-content/uploads/2012/08/IMG_4815-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>Who says you need alcohol to have a good time? (don&#8217;t pay attention to the champagne flute in my hand) Just get a ball room full of bloggers together and throw a video game on the projector screen! <em>Just Dance 3</em> by <strong>Ubisoft</strong> was the social ice breaker after a day of intense speakers and sessions at the <em><strong>2012 Type A Parent Conference</strong></em>. If I didn&#8217;t get to meet you and socialize during the day the <strong>Ubisoft </strong>party was the place to be. We were solicited to break up into teams prior to attending the conference so you know everyone joined forces! We had to plan 80&#8242;s themed throw back costumes. It was #AWESOME! A sea full of bright colors, layered tube socks with leggings, leg warmers, off the shoulder t&#8217;s, windbreaker suits, day glow shirts,  stunna shades, retro basket ball shorts, and tutus! *whew* It was so amazing to see everyone get together and have a blast! You would have thought that the finale/ unveiling of Just Dance 4 was pre-rehersed and choreographed it was so on point! I can&#8217;t wait for <strong>Ubisoft</strong> to release <em>Just Dance 4</em> this October!</p>
<p>In paying homage to the great party that <strong>Ubisoft</strong> sponsored I am giving away two prize packs. One for Xbox and one for Nintendo Wii. Each prize pack is geared towards Family Fun Night!</p>
<p>How about having all the classic game shows right in your living room. The XBOX prize pack includes &#8220;The Price Is Right&#8221; (Decades Edition), &#8220;Family Feud&#8221; (2012 Edition), &#8220;Who Wants To Be A Millionaire&#8221; (2012 Edition), and &#8220;Hole In The Wall&#8221; (Deluxe Edition). The Wii prize pack includes &#8220;Family Feud&#8221; (2012 Edition), &#8220;The Price Is Right&#8221; (2012 Edition), and a bonus one of my favorite games &#8220;NCIS&#8221;. Please enter, spread the word, and enjoy!</p>
<p>&nbsp;</p>
<p><center><a id="rc-a2b5542" class="rafl" href="http://www.rafflecopter.com/rafl/display/a2b5542/" rel="nofollow">a Rafflecopter giveaway</a><br />
<script type="text/javascript" src="//d12vno17mo87cx.cloudfront.net/embed/rafl/cptr.js"></script></center></p>
<div class="shr-publisher-674"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/08/18/ubisoft-builds-bonds-at-the-2012-type-a-parent-conference-xbox-wii-game-pack-giveaway/feed/</wfw:commentRss>
		<slash:comments>156</slash:comments>
		</item>
		<item>
		<title>Social Media: Who gets the rights to your buzz?</title>
		<link>http://www.thebrandtheorem.com/2012/08/13/social-media-who-gets-the-rights-to-your-buzz/</link>
		<comments>http://www.thebrandtheorem.com/2012/08/13/social-media-who-gets-the-rights-to-your-buzz/#comments</comments>
		<pubDate>Mon, 13 Aug 2012 05:02:28 +0000</pubDate>
		<dc:creator>Laing</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Wordless Wednesday]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forkly]]></category>
		<category><![CDATA[Getglue]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Survey]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Visual.ly]]></category>

		<guid isPermaLink="false">http://www.thebrandtheorem.com/?p=730</guid>
		<description><![CDATA[I find myself drawn to social media but sometimes there&#8217;s just so much going on I feel overwhelmed and just plain tired of them all! But&#8230;.slightly addicted at the same time. So my majors are (in order of importance): twitter-  my social everything, uncensored &#38; uncut conversation with the world. Facebook- generally friends and family [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>I find myself drawn to <strong>social media</strong> but sometimes there&#8217;s just so much going on I feel overwhelmed and just plain tired of them all! But&#8230;.slightly addicted at the same time. So my majors are (in order of importance):</p>
<ul>
<li>twitter-  my <strong>social</strong> everything, uncensored &amp; uncut conversation with the world.</li>
<li>Facebook- generally friends and family only, my fan page is completely different and I am not as active as I should be on that.</li>
<li>Instagram &#8211; feeds straight to twitter cuts the middle steps and so much easier to use.</li>
<li>Forkly- the ultimate foodie social media application.</li>
<li>Foursquare- I do love my <strong>social</strong> coupons and discounts when I check in!</li>
<li>LinkedIn- for businesses only plus they have a blog feed tool which is awesome</li>
<li>Getglue- for the TV buff in us all</li>
<li>Pinterest- I&#8217;m a voyeur on this one I will re-pin anyone but to surf the web for pins is very time consuming</li>
<li>Google+ &#8211; I have not mastered this one yet, nor do I try  so as far as Google saying they have 170m users. That&#8217;s kind of suspect&#8230;</li>
</ul>
<div>You decide: <strong>Socially</strong> What&#8217;s your preference?</div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><center></p>
<div class="visually_embed" data-category="Social Media"><img class="visually_embed_infographic" src="http://thumbnails.visually.netdna-cdn.com/GoogleGhostTown_502393f3daa02_w587.jpg" alt="Google  - Ghost Town?" /></div>
<p>&nbsp;</p>
<div class="visually_embed_bar"><span class="visually_embed_cycle">Browse more <a href="http://visual.ly">data visualizations</a>.</span></div>
<p><center></center>&nbsp;</p>
<p>&nbsp;</p>
<p></center></p>
<div class="shr-publisher-730"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.thebrandtheorem.com/2012/08/13/social-media-who-gets-the-rights-to-your-buzz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
